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  2. RESEARCH DATABASE

As a respected higher education institution, GBS seeks to be a reputable platform for research and an academic partner to private and public enterprises and organizations. Our research strategy seeks to inspire our faculty towards ethical research practices, academic collaboration, and the dissemination of research findings into GBS programs, which goes on to benefit our students and the wider business community.

Article

A fresh look at Africa's integration in regional economic communitie...

['Dr. Jaime de Melo']

'Geneva'

Sport Management

Blog Article

Watch negotiations for an environmental goods agreement (EGA)

['Dr. Jaime de Melo']

'Geneva'

Digital Marketing

Article

Old dogs, new tricks

['Dr. Steve Mallon']

'Barcelona'

Sport Management

Article

The Catalan Malaise

['Dr. Steve Mallon']

'Geneva'

Sport Management

Presentation

The Euro - How can we save it?

['Dr. Jaime de Melo']

'Geneva'

Digital Marketing

Presentation

Rangers or Celtic? The lingering sectarianism in Scottish football

['Dr. Steve Mallon']

'Barcelona'

Sport Management

Abstract

How to increase revenue generation by maximising the customer experi...

[' Alejandra Otero',' Carlos Moreno']

'Barcelona'

Digital Marketing

Article

El transporte maritimo y la bandera de conveniencia

[' Dr. Samer Ajour El Zein']

'Barcelona'

Digital Marketing

Presentation

The hard, soft and smart leadership model

[' Dag Flechet']

'Barcelona'

Digital Marketing

Book Chapter

Moving on towards a workable climate regime

['Dr. Jaime de Melo']

'Geneva'

Digital Marketing

Do you want to work with us?

We are always looking for research partners and collaborators and invite applications for support twice a year on 31 March and 31 October. Applications are considered by our Research Committee, consisting of people from throughout our global campus network. We disburse around 25000 € per year and make small grant awards that can help research projects get off the ground.

If you are interested in working with us please click here for the application form.

If you’d simply like to make contact with us please get in touch by emailing research@gbsge.com. We’re always happy to hear new ideas and make new partnerships as we try to face the challenges of business in the 21st century.

GBS supports a great diversity of research by postgraduate students, including a rapidly growing doctoral program. You can find the list of topics being currently worked on by our DBA students below:

  • Premiums paid in acquisition: implication for value creation and distribution
  • Asset Management in Oil and Gas Companies in Kazakhstan
  • The Role of Nepotism in HR policy (HRM) in obtaining a job and at the workplace in the Republic of Kazakhstan and the Swiss Confederation.
  • The Effect of Marketing Strategies on the Metal Industry using digital platforms
  • Financial market herd behavior in the age of social media
  • How do IPOs on international stock exchanges of companies from emerging countries affect their valuation based on companies from Kazakhstan
  • The impact of social media on consumer-buyer behavior in Egypt.
  • The relationship between stakeholders and shareholders and its effect on the effectiveness of business development.
  • Electronic word of mouth and HR in international organizations
  • Assessing the impact of online marketing strategy on brand awareness and the subsequent impact on consumer behavior; a case study of International Luxury brands in Azerbaijan.
  • EU CoCos: regulatory background, valuation, and investment
  • The effects of social media on small enterprises.
  • Female financial literacy in Kazakhstan

Join us!

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О Geneva Business School

Geneva Business School was founded in 1995 by the Association of Bankers of Geneva to train employees of private banks in Switzerland in international banking. Since 2001, GBS began to teach in other areas, including finance. Since 2012, GBS has begun to expand and create campuses in new geographic locations. At the moment, GBS campuses are in Switzerland, Spain, OAU, Saudi Arabia, the United States and Kazakhstan. The university conducts training in undergraduate, graduate and doctoral programs in the most sought-after specialties in business, finance, marketing, management, oil and gas.

Our contacts

Astana
   Charles de Gaulle Street 3A, 4th floor
   8 707 615 22 57
   8 7172 24 90 10
Almaty
   st. Kunaev 77, BC "Park View"
   8 701 321 15 75
   8 7173 21 23 19
Shymkent
  st. Zheltoksan 17, "Rixos Khadisha"
   8 702 208 20 20

   aisha@gbsge.com 

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